Posted by on Oct 8, 2017 in Travel & Real Estate | 0 questions

Property development can be a pretty tough market to break into. A lot of people will tell you that property is an easy market to understand because everyone lives in a home, so you should have a good idea of what should sell and what makes sense. While it’s true that getting into the property market with basic knowledge is doable, making a name for yourself and promoting your brand becomes far more difficult. This is why it’s helpful to find a niche in the property market—so that you can specialise in a certain type of property and get far more

But what exactly are property niches, and how can it affect your success in the long run? This article will go through some of the basics to help you get started on your journey to becoming a successful property investor or developer.

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Learn What Niches Are

Niching is a way to target a specific audience. For instance, you could target your properties towards people who are retiring or retired, or you can target an audience of young students and rent your properties out as student accommodation. The idea is that you pick an audience you feel comfortable and knowledgeable with, then you try and modify your properties so that they end up serving that specific audience.

Niches don’t have to be the audience either. Niches can cover locations as well, and it really depends on what you’d like to specialise. For example, if you personally own a beachfront property and you want to learn more about how to buy, sell and renovate homes near a body of water, then websites like can be a huge help. Not only can they give you some advice, but they can also assist you in the buying, selling or renting process as well. It’s helping to gather up resources that are relevant to your niche so that it becomes easier to work with in the future. The more knowledgeable you are on your niche, the better your chance of success.

Why Invest in Niches?

Although it sounds like a lot of work to specialise deeply into one type of property, it’s one of the best ways to get noticed. For example, if you build a good reputation for renting out student properties, then you can use this to your advantage and students around your area will turn to you for advice and properties. This gives you an advantage over the competition because you establish yourself as an expert in a demanding field. Every year, students need to renew their accommodation contracts as they start their school year, which is why it’s a lucrative niche that many property developers are jumping on board with.

If you want to be successful in property development then you need to learn how to use your resources efficiently. If you try to invest in too many different types of property, then you’ll spread your resources too thinly and end up with a business that doesn’t have much knowledge in anything.