If you are someone who likes to keep abreast of the latest developments and trends, and you are interested in marketing communications, a career in digital marketing could be just the things for you. As a digital marketer, you will be involved in development multi-channel communication strategies for businesses and organisations. Key areas include SEO, social media marketing, affiliate marketing, PPC, and mobile marketing. Read on to discover more about this career path and how to get started.
The skills you will need – There is only one place to begin, and this is with the skills that you are going to require if you are to have a successful career as a digital marketer. You need to be someone who has excellent IT skills, a knowledge of emerging and existing social media platforms, networking and analytical skills, and the ability to work well under pressure. You also need to have creative skills so that you can contribute fresh and innovative ideas, as well as being someone with organisational skills and able to work as part of a team. Digital marketers also need to have the capacity to work across numerous platforms and prioritise work, as well as boosting an exceptional level of accuracy and attention to detail, outstanding written communication skills, and strong verbal communication skills.
Getting the qualifications you need – This area of work is fairly flexible and you do not necessarily need to have a degree, although attaining one does come recommended. The following subjects are all useful in terms of carving a digital marketing career: marketing, journalism, e-business, creative design, business and technology, media and communications, and advertising. If you do not have any qualifications, there are plenty of online courses that can help you to boost your knowledge and your CV in the process.
Work experience – Not only do you need to demonstrate your marketing knowledge, but work experience is important too. It is a good idea to apply for internships when starting out.
Zone in on your niche – There is no denying that there are many different digital marketing firms and professionals out there today. One of the ways you can differentiate yourself is by specialising in a certain area. This could mean specialising in marketing for a specific type of business like Ignite Digital do, or it could mean specialising in a certain area of marketing, for example, PPC.
Get familiar with marketing tools – Last but not least, it is important to get familiar with some of the most commonly used marketing tools. This includes MailChimp, Google AdWords, Adobe Creative Suite, Facebook Insights, and Google Analytics.
Hopefully, you now have a better understanding of what is entailed when it comes to digital marketing and how to get started in this sphere. From attaining the necessary experience to targeting the right niche, there is a lot to consider. However, there is no denying that this is an industry that is thriving and will continue to do so.