Putting on a product launch, as well as being part of an exhibition can be a great marketing tool for your business. You can be face to face to with customers, clients, and those that help in the process of your product. It is a chance for get reactions from them what you otherwise wouldn’t get if they are simply sent to look at a website or catalogue. But when it comes to planning a launch, there are some specific things that you should be doing, to make sure that the launch goes as well as it can. So here are some tips to help your launch go to plan, and so that you can get the result that you want; a boost to your bottom line.
Choosing the Venue
When you choose a venue, which is good to have away from your office, then you need to check that the people in charge of your venue understand what you are looking for. They need to understand your objectives and vision for the launch and be flexible with you on that. So choose a venue that ticks all of those boxes, as well as looking how you want it to.
Make Sure Your Product is Ready
It can’t be much of a product launch if you don’t have a product that is ready to launch! So think about your timings carefully on this one. Are suppliers able to meet your timeline, as well as the production process? A company like SmashBrand that designs packaging would tell you that the design process can be a long one, depending on your requirements. So if you haven’t even thought of things like packaging and the design, then you should be sooner rather than later. You want the launch to go smoothly, so it does need planning in advance.
If you are inviting clients and important people to the business along to the launch, then giving them a goodie bag full of samples, as well as a few treats, can be a really nice way to finish off the night and leave the business and products in their mind. Throw in a business card and or promotional brochure and it helps to get word out there.
In order to make the night run as smoothly as possible, then you need to clarify your requirements with the venue as soon as you can. What do you need in the room and what don’t you need? Will you be showing a slideshow or presentation or have music playing in the background? The venue needs to know your audio-visual requirements so that they can cater to your needs and make sure it is all set up. Never presume that they know what you want.
Plan a Schedule
Having a plan for the launch is a good idea; what will happen and when? Do you plan to do a demonstration of the product or do a talk? Will people be standing and having canapes, or are you planning to serve a meal? Be specific so you can make the most precise plans.