Posted by on Sep 21, 2015 in Business | 0 questions

Are you struggling to promote your brand effectively? Maybe it’s time that you started to think outside the box a little.

Make People Curious

One great way to get people interested in your brand is to make them interested in it before they know too much. This is something that is most easy to do online. You could create a design that is a little unique and unconventional, maybe even a little mysterious.

It should act as a way of enticing people into your website. When people get curious, they will keep going until they’ve found out what your business is, and that’s exactly what you want. This is a risky tactic though because you don’t want to annoy people.

Build Partnerships

If there’s a worthwhile charity in your area that’s particularly close to your heart, why not build a partnership with them? This is the ideal way to give something back to the local community and let people know that you care about people and not just profit.

You could put on a charity fundraising event and sponsor it. It will provide the charity with some much-needed cash and provide your brand with a boost in the process. If you can do something good and make people aware of your brand at the same time, why not go for it?

Put Together a Unique Trade Show Exhibit

Trade shows are great for generating interest in your brand. But don’t make the mistake of putting together a dull and conventional exhibit. You don’t want to look like every other business in the room; you want to show what makes you different to clients and customers.

Make your exhibit extravagant, attention grabbing and unmissable. That’s the sure-fire way to pull people in and generate interest. Companies like Marquee Image allow you to hire models to play a part in your exhibition. And you can get a unique bespoke sign made that will pull people in your direction.

 

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Write a Book

When you’ve started a business, you have experiences that might be useful to other people who are looking to do the same thing. Most business owners don’t realise it, but there’s a lot of money to be made out of writing books about business. So, you could write a book about what happened to you when you started your business. It could take an instructional tone to help people who want to start a business. Or it could be more humorous and fun. Either way, make sure it’s readable and acts as a way of expanding your brand.

Use Grassroots Marketing

The best way to build a buzz around your brand or products in the local community is to make use of grassroots marketing. This can be done in a number of ways. Of course, nowadays, social media is essential. It’s a great tool for spreading a quick, succinct and shareable message among the people who might be interested in your brand.

But offline is just as important for small businesses who are looking to generate brand awareness in one particular town or city. You could plaster the town with stickers promoting your business or employ guerrilla marketing tactics.