Posted by on Jul 17, 2017 in Business | 0 questions

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The business world has changed over the past 30 years. With the birth of the internet and devices that access it such as computers and phones, business has become revolutionized. Gone are the days of pen and paper, nowadays everything is done on computers and stored on big servers, paving the way for business innovations that you need to take advantage of! Here we will cover some things that you can do in order to use technology to its full extent to help your business as much as possible.

Social Media

How does this relate to business one might ask? When you look at social media on the surface, it appears to just be people talking to each other. However it can be an excellent first point of contact for your business. Making a page on a social media website such as means that everyone who has an account on that social media has access to it, and a lot of people will see it; essentially, this is free advertisement which alone is enough of an incentive to create a page. If you’re looking for other modern ways of marketing and advertising, read this article for some good ideas;  It also, as previously mentioned, provides a very good first point of contact for a potential customer. They will be able to find out what the purpose of your company is by just seeing your page, and they can also get into very easy, informal contact with you over the social media’s messaging system.

This is an excellent tool as people like to do things the easy way, sending someone a direct message on social media asking a few questions is easier to do than writing up a formal email! If you are going to do this, it is important that your social media page does have employees actively working on it, whilst a “dead” page will still have people visit it, it will be detrimental to your company image if a customer does not get a reply so keep this in mind!

Business Management Software

With the increasing complexity of running a business, a gap in the market opened up for “virtual assistants”. These softwares actively help make the running of a business easier by processing the relevant data for you instead of having to sift through raw data to get to what you want! This takes out the pain of having to manually find files that you need to access.

As well as doing this, a lot of these systems provide their own software interface to use which can be very helpful for the use of ease with you and your employees. An easy interface is very important as it means that you have less technical issues with your systems, and it means that your employees can work more efficiently which is always desirable. These softwares often have very specific targeted business, meaning that not all softwares will be suited for your business. For example, if you run a hotel and you’re interested in getting software to aid your business, you can Learn more,

Cloud Storage

This is an excellent option for any business as it removes the need to have masses of physical data storage units. The cloud refers to online storage, which removes the need to have big hard drives in your offices, saving not only space but money too. The problem with physical storage is that it ages, as the parts get older they become more prone to breaking and when they break it can damage your data, perhaps making it irreparable.

This is a nightmare you need to avoid, because if it occurs it could spell out doom for you business! Cloud storage does not have this issue, as you don’t have to worry about it breaking. Cloud storage is quite automated too; you don’t have to worry about backing up your data because services such as do this automatically for you. This means it is much safer and more reliable than “physical” means of storage. It also costs a lot less too, all you have to do is pay for an allocated amount of data storage and you’re done, whereas with physical storage you have to buy the hard drive units and hire someone to look after them, which is why it is heavily recommended to use cloud storage as it’s safer, easier and cheaper.

Website Development

This is incredibly important and must be done to a high standard. The internet is the main way that people now browse companies to buy products and services, so your website is the virtual face of your company, and it’s important to make sure that your website gives the right first impression. If your website is hard to navigate and isn’t very aesthetically pleasing, potential customers will be less likely to use your services purely because your website was too difficult to navigate. This can be avoided completely by having a well-made website by a web development team that you can hire online from sites like This gives you a very high- quality website for customers to use that will be easy for them to use, meaning that they get a very good first impression of your company and will be more willing to purchase goods or services off your business.

The trick with using technology to enhance your business is to not be scared of it; often times people view technology as scary and too complex to use. If you harbour this mindset; don’t! Technology is made easy to use for this very purpose and it is well worth implementing new systems to your business because you never know how much it will end up benefiting you. Make the most use out of social media to target your demographic and further advertise your business, use virtual assistants to make your and your employee’s lives easier and get a good website to captivate potential customers, you cannot go wrong!